“Everybody’s business is my business,” says the tag line for Pink Is the New Blog, establishing right away that the celebrity gossip site is written by one person rather than a team. Trent Vanegas is the man who makes everyone’s business his own, blogging about of-the-moment stars from the platform of a garishly hot-pink-themed Web site.
Vanegas, a self-proclaimed former writer who also worked as a teacher, offers commentary on celebrity news rather than news itself, which Pink is the New Blog mostly aggregates from other celebrity news sources. In the same vein as Perez Hilton, Vanegas often writes commentary directly over the celebrity images in hot pink lettering.
Like other single-writer sites, Vanegas features himself almost as frequently as he does the famous, posed alongside the celebrities he spotlights. Paparazzi shots and candid moments are a main feature of the site, with Vanegas adding witty observations.
Originally based in Detroit, Pink Is the New Blog still managed to stay on top of Hollywood news. As “Entertainment Weekly” observed: “Trent Vanegas may run the uproarious gossip roundup from his home outside Detroit, but he doesn’t need proximity to make riotous observations about celebs — often typed directly onto scary paparazzi photos.”
Now living in Los Angeles, Vanegas is closer to the stars he covers, and the site had grown as a result. He also has close connections to other notable gossip sites: His boyfriend, David Hauslaib, is the creator of (now-defunct) celeb site Jossip.com and gay lifestyle site Queerty.
While baby bump watches and random celebrity sightings are the bread and butter of Pink Is the New Blog, Vanegas also features lists of his own favorite movies and shows. He may well be one of the only celebrity gossip sites to feature a book section, with a “What I’m Reading” compilation of literary and popular novels.
The pink-on-pink text can be hard to read on some of the pages (mainly contact info and the FAQ), but the celebrity photos are crystal clear. And, even against a neon-colored background, the snarky one-liners also shine through.