Celebrity Gossip hypes the fact that it is “updated every five minutes.” While that fact may be a bit of marketing hyperbole, the site certainly updates many times a day, and sometimes more than once an hour. Each article is time stamped, letting readers know exactly when the breaking news on their favorite celebrity came across the newswire.
What the site lacks in original content (none of the articles are original to the blog), it makes up for by aggregating news from a huge number of websites, reprinting gossip from big names like Perez Hilton, US Magazine, People, TMZ and E! Online.
The main page of Celebrity Gossip features thumbnail images for each item, and provides a few teaser lines for each news story. Clicking “more” sends the reader to the site originating the article, so those who want scoops can go straight to the source.
Hollywood celebrities take center stage, with the largest amount of space devoted to movie stars: “Ryan Reynolds Injured on Set of Green Lantern,” “Penelope Cruz and Javier Bardem Have Secret Bahamas Wedding” and “Tom Cruise & Will Smith: Bosom Buddies” are typical headlines.
Celebrity Gossip also saves some space for non-movie stars, collecting hot news on music artists like U2 and Lady Gaga, TV personalities like Sela Ward and Tori Spelling and even fashion designers like Stella McCartney.
What may be Celebrity Gossip’s most unique feature is the bonus point system. Registered users of the gossip site can collect points every time a referred friend registers for a new account at celebritygossip.com. Registering yourself garners a one-time gift of 100 “Thank you” points.
Once users collect enough points, they can be traded in for subscriptions to popular celebrity gossip magazines like In Touch Weekly, TV Guide, Billboard and Entertainment Weekly. (The amount of points each magazine is worth varies from time to time, so users should check site guidelines for current point redemption values.)
Celebrity Gossip is owned by First Beat Media, Inc., a self-described entertainment company “dedicated to being the best source of juicy gossip, scandals rumors, speculation, opinions, assumptions, and even factual information” about the latest superstars.
